Bobby Hundreds Goes Long on Digital Fashion

In a recently published blog post You Are what You Wear: NFTs are Fashion, streetwear OG Bobby Hundreds goes longform on the history and contemporary character of digital fashion. Arguing that metaverse and fashion in combination equals “infinite design for boundless self-expression“, Bobby Hundreds examines the opportunities surrounding digital fashion from both a technical and aesthetic perspective.

The blog post can be found on the site for Atom Bomb Squad, an NFT project by The Hundreds, consisting of 25,000 unique combinations of bombs and accompanying backgrounds from the two decades of history of the streetwear brand and their iconic mascot.