Boohoo enters the metaverse and drops first NFT

Boohoo enters the metaverse and drops first NFT
Courtesy of Boohoo

Global fashion brand Boohoo has announced their web3 play Boohooverse. Their first step into the metaverse is represented by a NFT access card that grants a presale spot to a Boohooverse avatar collection.

The avatar collection consists of images of a diverse group of women, not unlike popular PFP projects World of Women and Boss Beauties, and with a similar aim to empower women. No information has been given on any additional utility that these PFPs have.

Courtesy of Boohoo

The Boohoo app offers women's apparel and drops over 500 new products every week. The brand philosophy as stated on their site is "work hard, have fun, no drama."