Dapper Dan, the godfather of hiphop fashion, is dropping his first NFT collection with Gap. The limited-edition collection will include a specially-designed Dap Gap “Harlem Tailor” hoodie and a one-of-a-kind varsity jacket. The drop opens to the public on 2 April 2022 with a 48-hour auction on the Gap platform.
Dapper Dan has already partnered with Gap on multiple drops of the special edition "Dap Gap" hoodie. With their well-publicized deal with Ye (Kanye West), and now Dapper Dan, Gap has made a concerted effort to embrace hiphop culture as a way to reinvigorate their brand. Now with this push into the metaverse and NFTs it seems Gap is angling for a younger and more tech-savvy demographic.