Dapper Dan x Gap NFT Collection

Dapper Dan, the godfather of hiphop fashion, is dropping his first NFT collection with Gap. The limited-edition collection will include a specially-designed Dap Gap “Harlem Tailor” hoodie and a one-of-a-kind varsity jacket. The drop opens to the public on 2 April 2022 with a 48-hour auction on the Gap platform.

Harlem Tailor, Courtesy of Gap

Dapper Dan has already partnered with Gap on multiple drops of the special edition "Dap Gap" hoodie. With their well-publicized deal with Ye (Kanye West), and now Dapper Dan, Gap has made a concerted effort to embrace hiphop culture as a way to reinvigorate their brand. Now with this push into the metaverse and NFTs it seems Gap is angling for a younger and more tech-savvy demographic.