Digital Fashion Week NY has announced a new platform for digital haute couture called The Drip. The first details have been posted on their IG page, which states that the launch includes seven designers with 21 digital fashion pieces.
Partners on this platform include NFTICALLY, VNTANA, Texel Moda and Meta Tailor. The listed functionalities of the digital fashion NFTs offered on the platform include AR utility, modding for gaming, photo tailoring and more.
Digital Fashion Week NY presented a NFT edition in February 2022. At that time they launched a Metaverse Fashion Show which included meet-ups with designers and shopping experiences.
The landscape for digital fashion platforms is starting to blossom, as is the calendar for virtual fashion weeks. Expect to see more players in the space and more announcements like this throughout the rest of the year.