Lifestyle brand DUNDAS has partnered with digital fashion house DRESSX on AR-enabled NFTs based on looks worn on the 64th Grammy Awards red carpet by award-winning musician H.E.R. and Paris Hilton. The collection launches with the purple sleeveless trench coat in camouflage motif worn by H.E.R. and the crystal-encrusted martini handbag carried by Paris Hilton. The handbag was a unique collaboration between DUNDAS and Grey Goose, covered in Swarovski crystals and doubling as a fully-functional flask.
This drop follows the DUNDAS x DRESSX collab based on a look worn by singer Mary J. Blige at the Super Bowl Halftime Show, which was also an AR-enabled NFT. Buyers of the red carpet NFTs receive access to the DUNDAS WORLD community, which includes two tickets to the DUNDAS WORLD party during New York Fashion Week. The NFTs can be purchased on the new platform from DRESSX.