Gucci mints a multiyear partnership with Yuga Labs
Gucci makes things official with Yuga Labs, teaming up to explore the metaverse and new narratives. Expect networked wearables, possibly via the hybrid NFT shop 10KTF, which previously did a collab with Gucci.

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Gucci and Yuga Labs team up to ‘blur boundaries between physical and digital’ Gucci and Bored Ape owners Yuga Labs are teaming up
The move from fashion house Gucci comes as NFT brands search far and wide for new revenue streams.

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Continuing to explore the Metaverse, the House comes together with @yugalabs. Stay tuned as a new narrative takes shape, blurring the boundaries between the physical and digital. pic.twitter.com/v60mzcgqqY
— gucci (@gucci) March 27, 2023
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