How Casablanca is using AI to create a new fashion culture
Casablanca's latest collection, titled Futuro Optimisto, features a series of digital images that were created using AI and inspired by Mexican landscapes and surrealist paintings.
Casablanca is a fashion brand that was founded in 2018 by Charaf Tajer, a French-Moroccan designer who wanted to create a luxury leisurewear label that reflects his dual heritage and cosmopolitan lifestyle. The brand is known for its colorful and playful designs that mix influences from art, sports, travel and music.
One of the most distinctive features of Casablanca is its use of silk as a main fabric for its garments, such as shirts, jackets, pants and robes. Silk is a symbol of elegance and sophistication, but also of comfort and versatility. Tajer says that silk is "the perfect material for traveling" because it adapts to different climates and occasions.
Casablanca's latest collection, titled Futuro Optimisto, is a collaboration with System Magazine, a publication that explores the intersection of fashion, technology and culture. The new campaign for the collection utilizes artificial intelligence to create images inspired by Mexican landscapes and surrealist paintings. Luke Nugent did the photography and the AI generation.
In an interview with System Magazine, Tajer explained his motivation for using AI in his collection: "I wanted to explore the idea of how AI can help us create new forms of beauty and expression. I think AI is not only a technological tool, but also a creative partner that can inspire us to see things differently."
He also shared his vision for the future of fashion and culture: "I believe that fashion is a reflection of the times we live in, and that we have to embrace the changes that are happening around us. I think that AI can help us create a new culture that is more diverse, inclusive and optimistic."
The collection includes accessories such as sunglasses, hats, bags and shoes that complement the outfits and add to the overall mood of the campaign. Futuro Optimisto is a testament to the brand's vision of creating a new culture that celebrates the fusion of different influences and perspectives. By using AI as a tool for artistic expression, Casablanca challenges the conventional boundaries of fashion and invites us to imagine new possibilities for the future.