Levi's plan to use AI-generated models sparks outrage
The brand announced a controversial partnership with Lalaland.ai to develop avatar models. Although Levi's stated that this collaboration would allow for greater diversity, they received blowback from the public who said it would disempower IRL models from underrepresented communities.
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Levi’s To Use Artificial Intelligence To “Supplement” Human Models
The storied brand said that it will allow for greater diversity, equity, and inclusion throughout its products and offerings.
Arthur Parkhouse
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.@LEVIS is exploring the use of #AI models in the near future to complement human models. Before you think, "AI's are taking away the jobs of models," LEVI's aims to let shoppers choose lookbook models that look like them which is currently not possible. https://t.co/UI37FGqSe7
— Hypemoon (@Hypemoon) March 27, 2023
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LS&Co. Partners with Lalaland.ai - Levi Strauss & Co
The partnership with the Amsterdam-based company will enable us to experiment with AI-generated models across our products.
Unzipped Staff
