Louis Vuitton expands The Game

Louis Vuitton expands The Game
Courtesy of Louis Vuitton

Iconic brand Louis Vuitton is expanding its app Louis: The Game, adding new quests and new NFT rewards. The aim of this expansion is to educate players on the 200-year history of the brand. The game launched last year as measured steps into the metaverse for Louis Vuitton.

As reported by Vogue Business, players who reach a certain level in the game will have the chance to qualify for a NFT raffle. The raffle will distribute 10 new NFTs featuring the game's character Vivienne, who will be portrayed in a variety of looks. In effect the NFT can serve as an avatar on social networks.

Courtesy of Louis Vuitton

The LV NFTs were created in collaboration with events startup Wenew Labs, founded by the wildly-successful digital artist Beeple. Wenew Labs previously partnered with Gucci on a PFP project. As such, it seems to be the metaverse agency of record for the most dominant and influential of luxury brands.