Marilyn Monroe avatar graces the multiple covers of CR Fashion Book

Marilyn Monroe avatar graces the multiple covers of CR Fashion Book
Photo by pure julia / Unsplash

The China edition of CR Fashion Book is revealing issue #4 in 8 different covers featuring the avatar of iconic superstar Marilyn Monroe. CR founder and creative director Carine Roitfeld curated the various looks with the idea to imagine what Monroe might look like wearing the leading designs of today. Among those looks include creations by standouts of digital fashion Auroboros and Tribute Brand.

The additional featured looks by IRL brands include Thom Browne, Balenciaga, Miu Miu, Fendi, Balmain and David Koma. CR partnered on this campaign with Authentic Brands Group (ABG), the development, marketing and entertainment company that owns Monroe’s estate. Web3 startup Amethyst handled the digital imagery.

Courtesy of Tribute Brand x CR Fashion Book
Courtesy of Auroboros x CR Fashion Book

Auroboros has been working with high profile muses as of late. Earlier this year for the closing party at Metaverse Fashion Week the digital fashion house collaborated with musician and artist Grimes on a look and a performance. Tribute Brand also recently contributed a cover to Tatler Hong Kong, in which the digital fashion house dressed the celebrated avatar Ruby 9100M.

This has been the year of Marilyn Monroe. There is a renewed interest in her life through the Netflix program Blonde, starring Ana de Armas. Most notably, and controversially, Kim Kardashian wore Monroe's iconic "Happy birthday, Mr President" dress on the red carpet at the Met Gala, also making her hair into the signature platinum blonde color that Monroe was known for.