Miami Fashion Week has launched what they describe as the first token-gated membership club for the fashion industry. The name of this club is L'Atelier, and it is a space where industry professionals can create and build community. It is located in Decentraland, the virtual world that hosted Metaverse Fashion Week in March 2022.
Miami Fashion Week will organize events in the Luxury Fashion District in Decentraland, including fashion shows and discussions. DRESSX will be featured on the runway, in partnership with MTA Kollectiff. Inside of L’Atelier a reveal will take place where participants can register for early access for 'The Key'. The Key is Miami Fashion Week’s NFT membership which unlocks a host of benefits in both the physical and digital world.
Megan Kaspar of the digital fashion investment LLC called RED DAO first shared this information on Twitter. She is on-site at Miami Fashion Week, and has also shared pics of other members of RED DAO at the event. It seems likely that the investment firm has some larger interest or stake in Miami Fashion Week. Digital real estate company Metaverse Group is also a partner to Miami Fashion Week on this activation.
Miami Fashion Week is positioned as a bridge between the United States and Latin America. It takes place from May 31 - June 5, 2022.