The designer Philipp Plein has been very active in the crypto space on a number of fronts. Recently he launched a web3 concept store on London’s Old Bond Street and has plans for an independent NFT trading platform online.
Plein’s new four-story London flagship has three floors of accessories and ready-to-wear plus a NFT art gallery titled the Museum of NFT Art (MONA). The gallery displays the NFT collection created by Plein’s CryptoKing$ collective with artist Antoni Tudisco. As reported by Forbes, Plein’s new flagship also serves as a metaverse information center with staff on hand for tutorials in setting up a digital wallet and navigating the process of buying NFTs and digital fashion.
The new London flagship accepts payment for physical goods in 24 different cryptocurrencies, while the brand has been accepting crypto as an online payment option since last year. Most recently the brand participated in Metaverse Fashion Week and also did a drop of digital sneakers on Portion.
Details are lean on Plein's NFT platform, and no link could be found at press time. There are a number of competing initiatives with the name Museum of NFT Art. Also, the acronym MONA is known as the coin that powers the digital fashion ecosystem DIGITALAX.