Rebecca Minkoff launches gaming experience in Roblox

Rebecca Minkoff launches gaming experience in Roblox
Rebecca Minkoff in Roblox

Fashion designer Rebecca Minkoff has partnered with digital fashion platform DMAT on a metaverse experience. The two brands have taken over the High Heel Obby universe in gaming platform Roblox for an esports competition. The competition is in the form of an obstacle course and is live until 15 April 2022. Players have the opportunity to win a share of 5K worth of Roblox's in-game virtual currency.

Rebecca Minkoff x DMAT x High Heel Obby

Just prior to this activation Rebecca Minkoff showed in Crypto Fashion Week, again in collaboration with DMAT. In September 2021 Rebecca Minkoff was part of the inaugural Meta Gala with another NFT drop on DMAT. The IRL brand has been very forward-thinking in embracing digital fashion experiences, and we should expect to see more of their collabs with DMAT in the metaverse.