Red-Eye, Red Dao, and Red China – The week in review

These are the stories that broke through in digital fashion+luxury for the week ending Friday, September 30, 2022.

Red-Eye, Red Dao, and Red China – The week in review
Photo by Alexander Mils / Unsplash
Fashion weeks are still dominating the news cycle. The last seven days marked the passage from Milan to Shanghai. Meanwhile seven-figure NFT sales of Punks and Apes brought flashes of hope into the midst of the crypto winter. Are tokens still dead? Vogue China initiated a major metaverse project with other global Vogue titles. RED DAO decided to get into the newsletter game. And we saw a brief tease of the new collection from closely-watched digital fashion house Auroboros. These are the stories that broke through in digital fashion+luxury for the week ending Friday, September 30, 2022. ♨️

Vogue China initiated a major metaverse project that involves other global Vogue titles. The new world they just launched is called Vogue Meta-Ocean and it is filled with digital fashion, digital art and avatars. Dive in! 🌊 // Vogue Business

Brytehall is putting together their inaugural Fashion Forces 100 list, for individuals driving change in digital fashion. Nominations and voting are currently underway. // Brytehall

The fashion advisor and curator Gloria Maria Cappelletti launched a new magazine called Red-Eye with a focus on virtual worlds and augmented realities. The publication is co-created with AI and is structured as an interactive metaverse platform. // Red-Eye

Submissions are open for the digital fashion category at ASVOFF. Returning as curator for this section is Amber Jae Slooten of The Fabricant. Are digital fashion films becoming the next wave? // Twitter

RED DAO is launching a Substack newsletter. Their stated aim is to cover the emerging digital fashion landscape. // Twitter

Balmain introduced its new NFT membership program at Paris Fashion Week. The Balmain Thread was developed in collaboration with the platform MINTNFT. // Hypemoon  

WWD explores metaverse fashion in China in search of who is shaping the landscape. // WWD

The fall edition of Metaverse Fashion Fest opened this week. The event is produced by Metaverse Fashion Council in partnership with Digital Fashion Week NY. // Linkedin

Casadei celebrated their tenth anniversary with a NFT drop during Milan Fashion Week. This included the launch of Casadei 3.0 in Decentraland. // Haute Living

DMAT is dripping with Vogue Ukraine. Notably, this will be the first release for DMAT on the Ethereum blockchain, which had previously used the LUKSO chain exclusively. Vogue Britain has the story on the designers involved in this collection. // Vogue Britain

Gmoney invited Charli Cohen to his show to speak about her platform RSTLSS and all things digital fashion. // Youtube

Glossy posted an overview of the NFT plays at Paris Fashion Week. // Glossy

Zara unveiled a new digital fashion collection. The retailer also announced plans for a dedicated Snapchat channel. // FashionUnited

Auroboros received the profile treatment on CNN Style. Look closely and you can see a brief preview of their upcoming collection. 👀 // CNN

Gucci appointed a new CEO for Gucci Vault along with their new web3 division Metaverse Ventures. // Vogue Business

Courtesy of Auroboros x Xander Smith
That's all for this week. Subscribe if you want this review delivered to your inbox. We're developing special features and utility for early adopters (yes, that's you!). Got alpha to report? Drop it here. And if you need a daily dose of digital fashion news follow our Telegram channel.