RTFKT unlocks full commercial rights for CloneX holders

RTFKT unlocks full commercial rights for CloneX holders
Courtesy of RTFKT

Labelling it the start of a new avatar economy, RTFKT has airdropped 3D files to holders of the CloneX project while also granting full commercial rights for their usage. CloneX has been one of the more high profile PFP projects to appear in the wake of BAYC, and the move to grant full commercial rights to holders comes straight out of the BAYC playbook.

According to the RTFKT Studios Medium page, rights conferred on CloneX holders extend to: derivatives, merchandise, modeling, brands and more. The exception is the Murakami Drip Clones, which fall under the category of fine art and do not allow full commercial rights. Because the CloneX community is considered one of the most creative, collaborative and innovative in the NFT space, as RTFKT states, this offering is meant to "be the start of a new wave in the creator economy, connecting collectors and creators around the world."

Courtesy of RTFKT

Co-creation has been a key strategy as many web3 brands look to provide new forms of utility for their communities. One of the more significant examples is The Fabricant Studio, which has seen the digital fashion house totally shift its strategy with the aim to decentralize the fashion industry and enable people everywhere to create and sell their own digital fashion items.

RTFKT is built to be a blueprint of a brand of the future: merging worlds via the combination of digital and physical craftsmanship, powered by a creative community, groundbreaking collaborations and non-stop innovation. Recent projects include the Takashi Murakami hybrid exhibition and a Space Drip forging event.