Snap gives virtual shine to Tiffany & Co jewelry
Snap builds out AR functionality with Tiffany & Co. The new raytracing feature offers light reflection and mirroring effects.
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Snap AR rolls out raytracing for Lens Studio developers
Snap rolled out a new feature for AR developers today: Ray tracing. The new tech allows devs to simulate light reflects on AR objects.
Rachel Kaser
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Snapchat added Ray Tracing to Lens Studio. Together with @SnapAR and Tiffany, the https://t.co/rM974nXmI6 team worked on a Lens utilizing this capability to make the Lock Bracelet AR experience as realistic as possible. U can even see the tattoo reflection on the bracelet. pic.twitter.com/D1RPrZZKRp
— David Robustelli (@RobustelliDavid) February 16, 2023
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Build and Share Augmented Reality for Snapchat | Snap AR
Create augmented reality for utility, entertainment, shopping, self-expression, games, education, and more with Snap AR. Reach millions with Lenses on Snapchat or develop for your app.
