Spray it, don't say it! – The week in review
We hope no one tells the fashion+luxury world that NFTs are supposed to be dead! Buckle in for the stories that mattered in the week ending Friday, October 7, 2022.
Technology made waves at Paris Fashion Week. From that amazing spray-on dress to an eye-popping pixel collection that mimicked the look of digital fashion through IRL materials. Meanwhile in the land of 3.0, native digital brands and those entering the space doubled down on co-creation. We hope no one tells the fashion+luxury world that NFTs are supposed to be dead! Buckle in for the stories that mattered in the week ending Friday, October 7, 2022. 😬
Design Museum Den Bosch in the Netherlands opens an exhibition on digital fashion this month. Featuring MUTANI, Auroboros, The Fabricant and others. We're bullish on arts institutions collecting and exhibiting digital fashion. // Design Museum Den Bosch
RTFKT dropped a teaser video for Project: Animus. This looks set to be a major transmedia experience centered on the CloneX avatars. // Twitter
The Fabricant dropped a new collection of digital accessories called Xxories. The collection can be experienced in AR and includes digital jewelry and headpieces. How big will digital beauty be in 2023? // Vogue Singapore
DRESSX has integrated Polygon into their new NFT platform. The first drop is a collection of bucket hats designed by Aluna. // Twitter
Deep Objects is using artificial intelligence in their design process in preparation for a digital sneaker NFT drop. Highsnobiety interviews David Stamatis, the founder of the studio, on co-creation and community. // Highsnobiety
PhotoVogue is preparing a photography NFT drop using the platform Voice. This is part of a residency program that introduced photographers to web3 and the NFT space. // NFT Evening
Loewe introduced a pixel-based collection at Paris Fashion Week. Models walked the runway looking like avatars wearing digital fashion – but made out of IRL materials. It was the most interesting technology-inspired look after that viral spray-on dress. // The Verge
HUGO BOSS collaborated with Imaginary Ones on a NFT project. This genesis drop for the brand is composed of 3D animation pieces. // Twitter
Jeff Staple unveiled the next step in the evolution of his PFP project Stapleverse. It includes co-created streetwear and the ability to update metadata. Is mutability the next wave? // Twitter
Aria Noir is preparing its genesis NFT drop. It will enable co-creation and fractional ownership. // KnowTechie
The new collection from Ying Gao is composed of flexible materials that emulate the look of virtual clothing. It's beautiful, but whatever you do, don't call it phygital. // It's Nice That
That's all for this week. Subscribe if you want this review delivered to your inbox. We're developing special features and utility for early adopters (yes, that's you!). Got alpha to report? Drop it here. And if you need a daily dose of digital fashion news follow our Telegram channel.