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Digital Fashion Month

March 2023

Gucci mints a multiyear partnership with Yuga Labs

Digital Fashion Month

Gucci mints a multiyear partnership with Yuga Labs

Gucci makes things official with Yuga Labs, teaming up to explore the metaverse and new narratives. Expect networked wearables, possibly via the hybrid NFT shop 10KTF, which previously did a collab with Gucci.

Levi's plan to use AI-generated models sparks outrage

Digital Fashion Month

Levi's plan to use AI-generated models sparks outrage

The brand announced a controversial partnership with Lalaland.ai to develop avatar models. Although Levi's stated that this collaboration would allow for greater diversity, they received blowback from the public who said it would disempower IRL models from underrepresented communities.

Metaverse Fashion Week opens with a flurry of activities

Digital Fashion Month

Metaverse Fashion Week opens with a flurry of activities

The follow-up edition of one of the flagship events in digital fashion kicks off with a surplus of activations. Located in Decentraland around the newly-constructed Neo Plaza, there are shows, panels, parties, drops and a lot more on the schedule.

Lady Pheønix talks with nft now about culture and digital fashion

Lady Pheønix talks with nft now about culture and digital fashion

Touching on technology, identity, the genesis of the Metacene and much more. This interview is part of Runway, a new digital fashion series published by nft now.

Vogue Singapore puts AI avatars on the cover of the new issue

Digital Fashion Month

Vogue Singapore puts AI avatars on the cover of the new issue

The March issue of Vogue Singapore, titled "Roots", features AI-generated avatars representing Southeast Asian culture. This is the debut issue from new editor-in-chief Desmond Lin.

Farfetch Dream Assembly signs up digital fashion mentors

Digital Fashion Month

Farfetch Dream Assembly signs up digital fashion mentors

Farfetch Dream Assembly scoops up many of the leading figures in digital fashion to be mentors for their accelerator. Among them are the heads of Institute of Digital Fashion, RED DAO, DRAUP, Cash Labs and more.

PleasrHouse prepares to burn physical Unisocks

Digital Fashion Month

PleasrHouse prepares to burn physical Unisocks

PleasrHouse announces it will burn a pair of redeemed Unisocks during a live 24-hour auction. The CEO of Uniswap will be present on the stream to honor the legacy of this OG hybrid wearable.

Digital Fashion Month

Tribute Brand opens a new metaverse storefront

The OG digital fashion house is opening a PUNK store in the Monaverse. Tribute Street is modeled as a virtual Rue Saint-Honoré, and this location will feature new stores when the brand launches new projects.

Did digital fashion month work? Looking back after 3 years

Digital Fashion Month

Did digital fashion month work? Looking back after 3 years

What did retailers think about digital fashion weeks way back in 2020? We break down the key opinions published in one article and weigh their relevance three years later.

MNTGE set to reveal its first digital vintage collection

Digital Fashion Month

MNTGE set to reveal its first digital vintage collection

The Sean Wotherspoon-founded brand is launching a token-gated experience that unlocks a trunk holding the wearables. There are four garments available and three custom inks that can be combined to create an enhanced garment.

M3GAN walks the runway for Marc Jacobs

Digital Fashion Month

M3GAN walks the runway for Marc Jacobs

M3GAN debuts as a model for Marc Jacobs. The avatar movie star features in the brand's Heavn campaign.

10KTF delivers new physical wearables

Digital Fashion Month

10KTF delivers new physical wearables

10KTF holders receive the Comfy Hoodie, available as physicals in two versions. The drop arrives with a new narrative chapter in the Wagmi-san saga.