The Space Sez... : Meta launches a digital fashion store

The Space Sez... : Meta launches a digital fashion store
Courtesy of Meta

Meta, the company formerly known as Facebook, announced that they are opening up a digital fashion shop. The list of initial partner brands is huge, with Balenciaga, Prada and Thom Browne all signing on. People will be able to buy clothing for their avatars to wear on Instagram, Facebook and Messenger. As reported by Vogue Business, the items for sale in the avatar store will range from $2.99 to $8.99 to start. Independent designers will soon be able to offer their collections in the store as well.

Meta received a lot of jeers earlier this year when they first introduced their grand metaverse plan, with legless avatars wearing bland garments. Now they are catching a lot of blowback with this legacy-heavy play that is less about creativity and more about profitability. Let's take a look at what the space sez...