Tommy Hilfiger at Metaverse Fashion Week

Tommy Hilfiger has announced the company is joining Metaverse Fashion Week. The American fashion design firm said it will showcase its Spring 2022 collections and provide consumers with a “digital retail platform” that features Tommy Hilfiger-crafted NFTs.

Tommy Hilfiger partnered with Boson Portal, a commerce bridge between virtual and IRL worlds. A Tommy Hilfiger store will be located within Decentraland, where items are purchased as NFTs but owners can also redeem them for physical products.