The fast fashion retailer ZARA has introduced a metacollection for Spring-Summer 2022 titled Lime Glam. The limited edition capsule includes garments, accessories and makeup as well as three digital items: a wall, a floor and a photobooth. The collection is described as producing psychedelia and futurist thoughts, and a way to embrace unique identity and personality.
The ZARA site features animated avatars and 3D models of the garments and accessories. Lime Glam is available IRL and with utility inside the ZEPETO universe.